Editorial policy
CheckShop publishes guides, country pages, comparison pages, shop profiles, and trust methodology content to help people evaluate webshops. This policy explains how that content should be researched, written, reviewed, and corrected.
Evidence before advice
Guides should explain observable trust signals such as company identity, legal pages, SSL, reviews, payment methods, and contact information.
No absolute safety claims
CheckShop content should not promise that a shop is guaranteed safe. Trust scores and guides are decision aids, not legal, financial, or purchase guarantees.
Country context matters
When content discusses European webshops, it should account for local identifiers such as KvK, KBO/BCE, Impressum, SIRET/SIREN, CIF/NIF, NIP, or VAT details where relevant.
Corrections stay visible
When we find outdated or inaccurate guidance, the content should be updated and readers should have a clear path to contact CheckShop.
Publishing workflow
Choose a clear search intent and write for the consumer or merchant trying to make a decision.
Use CheckShop product data, public shop signals, official legal terminology, and current platform behavior where available.
Link to relevant CheckShop pages such as methodology, disputes, review policy, country pages, and shop profiles.
Avoid copying competitor claims or publishing unverifiable accusations about individual shops.
Review content periodically when laws, Google requirements, platform integrations, or CheckShop scoring changes.
Reader-first content
The goal is to help users make better decisions: check a webshop, understand a trust score, compare alternatives, or fix trust signals in their own shop.
Report an issue with contentFAQ
Does CheckShop provide legal advice?
No. CheckShop publishes practical trust and transparency guidance. Consumers and merchants should seek qualified legal advice for legal disputes or compliance decisions.
How does CheckShop correct content?
Readers and merchants can contact CheckShop when content is inaccurate or outdated. We review the evidence and update pages when a correction is justified.
Can merchants influence editorial content?
Merchants can provide evidence, corrections, and context, but paid plans do not buy positive editorial conclusions or removal of valid criticism.
How often is content reviewed?
High-impact pages should be reviewed when product behavior, legal requirements, Google requirements, or Search Console data shows that updates are needed.